Author: LauraAura
WHEN TO CREATE A CAMPAIGN
There’s a balance in keeping people’s attention and keeping the message fresh....
BRAND YOUR GUTSY
Branding your Gutsy is a deep and powerful message. It goes beyond the creation of a logo or a website. ...
BRANDING YOUR SPACE
Branding your space, your office and vehicles, is a way for you to extend your brand to your team and clients....
WHEN OPPORTUNITY WEARS A MASK
Not every opportunity is ideal for who you are, what you do and what your company stands for....
WHAT IT’S REALLY LIKE TO WORK WITH SIX WOMEN
When I started Worx 9 years ago, it wasn’t a goal of mine to have an all-woman team, but as time has evolved, that’s who we are and I’m damn proud of that....
DEFINING YOUR CORE BUCKETS
Oftentimes when companies market themselves or choose what type of content they want to put on social media, their website or in ads, they’re overwhelmed by what they want to say. Do we talk about services? Do we talk about trends in the industry? Should...
GROWING THROUGH GROWTH
When you’re going through a growth spirt, be the visionary that leads the team but also the person who rolls up their sleeves and gets in the trenches with everyone. And most importantly, make the decisions that positively affect the team and your clients in...