Branding is fascinating because it’s the difference between someone spending $20 vs. $200 on a haircut. The same service is being performed, but the company has been positioned to create an experience that people want to be part of....
A website isn’t the only tool you have to get people interested in your brand, but it is a big part of it. ...
A company’s brand is their fingerprint. The logo is just the tip of the iceberg, what's beyond that?...
Here’s a crash course on the essentials needed to create an authentic presence on Instagram....
You’re not wearing the same clothes you wore in middle school and your business shouldn’t be either....
By peeling back the layers and exposing your “why” you allow people to create a deeper connection with you. ...
If your marketing materials and message no longer feel like “you” it may be time for a brand evolution. ...
There’s nothing wrong with a little positive influence to get the creative gears going. ...
There’s a balance in keeping people’s attention and keeping the message fresh....