Branding is fascinating because it’s the difference between someone spending $20 vs. $200 on a haircut. The same service is being performed, but the company has been positioned to create an experience that people want to be part of....
The truth is, authenticity is contagious. People admire people that are willing to go against the grain and take a risk. By being yourself, you’re influencing others to do the same. ...
Each person will have their own journey and circumstances, but if you have a heads up on a few things, it might help you feel a little less weirded out when and if they show up for you....
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