ENTREPRENEUR, BRANDING EXPERT + SPEAKER
Welcome! My name is Laura Wallace, better known as LauraAura. I’ve owned a branding studio for the past 13 years and have been building brands for nearly two decades. I’m all about keeping it real, raw + ridiculous. I’m your swift kick in the mental ass and energetic cheerleader here to remind you that you’re insanely capable and deserving of an abundant life.
ENTREPRENEUR, BRANDING EXPERT + SPEAKER
Welcome! My name is Laura Wallace, better known as LauraAura. I’ve owned a branding studio for the past 13 years and have been building brands for nearly two decades. I’m all about keeping it real, raw + ridiculous. I’m your swift kick in the mental ass and energetic cheerleader here to remind you that you’re insanely capable and deserving of an abundant life.
gutsy
“IF YOU’RE NOT RIDICULOUSLY EXCITED ABOUT WHAT YOU’RE DOING, IT’S TIME TO CHANGE IT”
-LauraAura
Design has been a part of my life for as long as I can remember. I won my first art contest in 1st grade and in Middle School I wallpapered by room with magazine ads. I began my career as a designer for the phone book and it didn’t take long for me to realize I craved more. In 2007 when I was 6 1/2 months pregnant with my son, I quit my full-time job to start Worx & Co and haven’t looked back.
Over the years that calling for “more” arose again as I scratched and fought to keep a business alive. I found myself exhausted, cash-poor, anxious, and resentful. The business I owned actually owned me. Through years of self exploration, therapy, facing my subconscious, and a few dozen bottles of Chardonnay, I had my own aha moment: I gave away my power.
For years I sought after approval, validation, and love from external sources. I made mistakes. I made myself small. I allowed negativity to stay longer than it should have. And then I decided enough was enough. It was time for me to fully and unapologetically step into my light and pursue the next chapter of my entrepreneurial journey – helping other passionate female business owners to stand in THEIR light and take their powerback.
gutsy
“IF YOU’RE NOT RIDICULOUSLY EXCITED ABOUT WHAT YOU’RE DOING, IT’S TIME TO CHANGE IT”
-LauraAura
Design has been a part of my life for as long as I can remember. I won my first art contest in 1st grade and in Middle School I wallpapered by room with magazine ads. I began my career as a designer for the phone book and it didn’t take long for me to realize I craved more. In 2007 when I was 6 1/2 months pregnant with my son, I quit my full-time job to start Worx & Co and haven’t looked back.
Over the years that calling for “more” arose again as I scratched and fought to keep a business alive. I found myself exhausted, cash-poor, anxious, and resentful. The business I owned actually owned me. Through years of self exploration, therapy, facing my subconscious, and a few dozen bottles of Chardonnay, I had my own aha moment: I gave away my power.
For years I sought after approval, validation, and love from external sources. I made mistakes. I made myself small. I allowed negativity to stay longer than it should have. And then I decided enough was enough. It was time for me to fully and unapologetically step into my light and pursue the next chapter of my entrepreneurial journey – helping other passionate female business owners to stand in THEIR light and take their powerback.
BRAND + MINDSET COACH
MOTIVATIONAL SPEAKER
RADICAL VISIONARY
BRAND + MINDSET COACH
MOTIVATIONAL SPEAKER
RADICAL VISIONARY
HUMANIZING BUSINESS
I understand the highs and lows that come along with owning a business and feel passionately compelled to talk about the crazy shiz that happens in our heads. Behind every business is a human facing the same challenges and victories that you are. Whether it’s on The Gutsy Podcast or on stage, I embrace and encourage vulnerability.
FOR YOUR BRAND + YOUR MIND
I work with driven female entrepreneurs to identify who they truly are so they can take their Powerback in business and create a cohesive and consistent brand presence that reflects the “real” them and attracts the right clients.
HUMANIZING BUSINESS
I understand the highs and lows that come along with owning a business and feel passionately compelled to talk about the crazy shiz that happens in our heads. Behind every business is a human facing the same challenges and victories that you are. Whether it’s on The Gutsy Podcast or on stage, I embrace and encourage vulnerability.
FOR YOUR BRAND + YOUR MIND
I work with driven female entrepreneurs to identify who they truly are so they can take their Powerback in business and create a cohesive and consistent brand presence that reflects the “real” them and attracts the right clients.
GUTSY IS MY MANTRA
Gutsy shows up in all forms and fashions. It’s being afraid of the unknown but choosing to take action. It’s trying something new – not knowing if it will fail or succeed. It’s standing up for yourself, taking a risk, and following your gut. If it’s not a HELL YES, it’s a NO – and being gutsy separates the successful ones from the wishers.
bio
LAURA WALLACE
CEO + CREATIVE DIRECTOR
Laura is the CEO, Creative Director, and resident fire-starter at Worx & Co. Author of Brandstarter, Host(ess) of The Gutsy Podcast, speaker and all around visionary. As an award-winning branding expert for nearly two decades, Laura has worked with hundreds of entrepreneurs and approaches each project with strategic vigor fueled by possibilities.
She is a calculated risk-taker and industry notable who brings a nationally recognized creative mind that knows no bounds. She thrives on helping her clients reach new heights – exceeding even their own expectations for success. She is happiest seeing others fulfill their dreams and takes great pride in helping them do so.
bio
LAURA WALLACE
CEO + CREATIVE DIRECTOR
Laura is the CEO, Creative Director, and resident fire-starter at Worx & Co. Author of Brandstarter, Host(ess) of The Gutsy Podcast, speaker and all around visionary. As an award-winning branding expert for nearly two decades, Laura has worked with hundreds of entrepreneurs and approaches each project with strategic vigor fueled by possibilities.
She is a calculated risk-taker and industry notable who brings a nationally recognized creative mind that knows no bounds. She thrives on helping her clients reach new heights – exceeding even their own expectations for success. She is happiest seeing others fulfill their dreams and takes great pride in helping them do so.
