A Gutsy Exclusive: Tori Dunlap (Her First $100K)

Today we’re seriously bringing back ‘female badassery’ — this Gutsy Exclusive features Tori Dunlap from Her First $100K. 

Tori exudes confidence. She exudes power. She embodies everything that we talk about here on The Gutsy Podcast: owning who you are, asking for the money that you want, and then going after and doing the things that your heart and soul call you to do.

In this episode, you’ll learn:

  • Tori’s entrepreneurial journey — how she got started and how her parents really helped to set her up for success
  • Why confidence and self-worth are the same thing
  • Advice to women who want to build their worthiness muscle
  • Why you should do the things you want to do and NOT wait for them to be perfect!
  • Tori’s biggest business ethos
  • How working through your money story is such an important part of owning a business
  • Why is it so important to talk about money freely and openly
  • Tori’s very sophisticated method on pricing (I think that you’ll be pleasantly surprised!)
  • Foundational tools and resources for female entrepreneurs as they grow and expand their business
  • Tori’s most PASSIONATE piece of financial advice

Tori Dunlap is an internationally-recognized money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over one million women negotiate salary, pay off debt, build savings, and invest.

Host of the #1 Business Podcast, Financial Feminist; she is the author of the upcoming book “Financial Feminist” (Harper Collins); and Adweek’s “Finance Creator of the Year”. Tori’s work has been featured on Good Morning America, The Today Show, the New York Times, TIME, PEOPLE, New York Magazine, Forbes, BuzzFeed, CNN, CNBC, and more.

Tori now travels the world writing, speaking, and coaching about personal finance, online businesses, side hustles, and confidence for women.



Listen to the Financial Feminist

To learn more about the Get Your Sheet Together mini-course with Mallory Rowan click HERE

Click HERE for Tori’s favorite money tools



Learn more about the Money Powerback® Course with LauraAura here.



“It became apparent to me that what I was put on this earth to do is give women these actionable resources to better their money as a form of protest.”

“I think when you first get started in business, you think, ‘Okay, I want everybody to be my client. And I don’t want to ostracize everybody because that might be lost revenue.’ But what ends up happening is that in trying to be everything to everybody, you’re nothing to nobody, right?”

“You don’t need a ton of people. You just need people who really give a shit about what you’re doing.”

“And that’s the feeling I want every single woman to have is like, ‘I’m worthy of opportunities; I’m worthy of love; I’m worthy of belonging; I’m worthy of this thing. And also, I have the financial means where I don’t have to stay in a situation that doesn’t honor my worthiness.’”

“It is a radical act of protest to just show up and not play small.”

“Talk to yourself like you do your favorite person in your life. I know that’s hard but if you are not treating yourself just as well as you treat your partner or your best friend or your sibling, whoever your favorite person is in life, you are actively tearing yourself down!”

“The longer we stay in fear of perfectionism, the longer we play small…”

“Done is better than perfect. Just get it done, release it, and then just be like, ‘Okay, we’re on to the next thing’. Learn from it and move on.”

“You set unrealistic expectations for yourself, and then you get mad when your unrealistic expectations don’t happen — you’re setting yourself up for failure! No wonder you feel like shit.”

“If you are selling before you serve you’re not doing it correctly.”

“We do this one thing, and we’re like, ‘Okay, we did. Where are my results? And that’s not how it works.”

“It’s right in line again, with like, ‘I need a perfect brand color. I need a perfect logo. I need the perfect website. I need the perfect whatever.’ No, you do not. You just need to get started.”

“So a lot can be uncovered when you discover what sort of narratives around money were happening as you grew up and developed.”

“You have to be creative and also manage your business. You have to execute and make money and learn how that works. So don’t get so caught up in creating that you are not tracking your numbers – that you’re not looking at things.”

“It is an act of protest to get your money together. It is literally a radical act for you to get rich — it is a radical act of protest to get your financial shit together and to have a financial foundation.”



Instagram: @herfirst100k

Twitter: @herfirst100K

Facebook: @herfirst100K

Facebook Group: The $100K Club — Personal Finance Advice for Women

Website: herfirst100k.com



Instagram: @thatlauraaura

Website: LauraAura.com

Facebook: @thatlauraaura

Twitter: @thatlauraaura



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