Running a business is hard enough as it is… and then there’s online marketing on top of it. Social media platforms are constantly changing, SEO this and meta tag that… honestly – how do you keep up with it all?

The good news is, you don’t. Knowing who your customers are and connecting directly with is first and foremost is the key to nailing your online marketing. At the end of the day, you want to get in front of the right people who ultimately do business with you.

Snapchat? Instagram? Facebook ads? It can all seem so overwhelming. Jay breaks it down into human terms to help you navigate the online world and stay focused on helping your customer.