Marketing Mindset

198: Transform your Marketing Mindset with Tayler Cusick-Hollman

You didn’t start a business to become a marketing expert, but here we are. You know that to grow your business marketing has to be at the forefront – yet marketing often feels like a pain in the ass. It feels complicated, there are a hundred moving pieces, and you always seem to be chasing dates and cramming in info at the last minute all to wonder why it’s not working.

Today, we’re chatting with Tayler Cusick-Hollman, the Founder of Enji – an Intuitive Marketing Software for small businesses – to transform your marketing mindset so you can begin to grow with ease.


In this episode, you’ll learn:

  • You don’t have to go to school for marketing to be a good marketer
  • Tapping into emotions and digging into that human piece is key
  • Reasons why people hate marketing and resist it like hell
  • Build it and tell people about it (relentlessly) so that they come
  • How to finally build momentum and start hating marketing less
  • How you can start to shift your mindset around marketing
  • The incredible power of self-awareness
  • Master tips to make marketing easier
  • All about Tayler’s marketing software for small business owners, Enji


Tayler Cusick-Hollman is a marketing consultant and small-business builder. While you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes becoming one doesn’t have to be so daunting—and their goal is to empower you with the tools and solutions you need to make more informed decisions, use your resources more effectively, get creative with how you connect with customers, and ultimately grow.



Are you ready to take the necessary steps forward to change your life for the better? Then the new FREE Class that I’m hosting in early April is for you. We’re going to spend some time together, my friend, and I’ll empower you to discover who you are, what you really want, and then get a simplified plan to move forward. Join the LauraAura + The Gutsy Podcast Newsletter to get first dibs when registration opens.

Do you want marketing for your business made easy? Go to and start your free 14-day trial now. After that, when it’s time to make it official, use the code GUTSY at checkout to get your first 30 days for free.



“You don’t have to have gone to business school, and studied marketing to be a good marketer. We can leverage just our human experiences to figure this out for ourselves. Like you said, it’s really just about people and understanding how they tick, and how they work, and how you can motivate them.”

“If anyone who’s listening has gotten an email or a DM with what you consider to be a very stupid question about your business, that is proof of the fact that you have to guide people through understanding who you are, and how they can work with you.”

“We are better versions of ourselves when we understand our own quirks. And so that’s really step one to changing your mindset.”

“You typically hate marketing because you don’t know what you’re supposed to do. So, if you create even a basic strategy or plan that is going to help you tremendously.”

“I spend most of my time doing marketing things, but I don’t do marketing every day. So, if a marketer doesn’t do marketing every day, then you sure as shit don’t need to either.”



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