167: Growing a Creative Business with Phoebe Sherman

If you’re a creative business owner who’s juggling multiple roles and responsibilities and also trying to grow your business, today’s episode is specifically for you. 

We’re talking with Phoebe Sherman about taking messy action, knowing that done most certainly is better than perfect, how delegating tasks and empowering your team truly allows you to grow, and really honoring yourself as a human that also happens to be running a business.

In this episode, you’ll learn:

  • Branding and business building is a practice
  • Taking messy action with your audience alongside you
  • Outsource to focus on the CEO tasks that move the needle
  • Taking care of yourself is also taking care of your business
  • The positive domino effect of being a really great boss
  • Dealing with comparison and the wish to go viral
  • The to-do list is out, scheduling is in


Phoebe Sherman is the founder, designer, podcast host + funny video maker over at Girl Gang Craft a community for creatives. GGC began when Phoebe was looking for affordable + fun places to sell her work, so she created her own craft fair. Now GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership, and craft fairs in Oakland, CA + Salem, MA. 



If you are also having a hard time getting into fairs, they’re not quite aligned with you, or there’s not one close by. Maybe you should throw your own craft fair! You can find all of the Girl Gang Craft’s classes and information at girlgangcraft.com/events.

Mind Fuckery: 5-day Live Workshop to help you overcome the thoughts and the beliefs that tell you that you cannot, that have you overthinking and worrying, and that are stopping you from moving things forward and achieving the goals, the dreams, the visions that you’ve had for so very long. The class will run from July 24 to July 28 and you can sign up here. You’ll also find a $20 OFF coupon for the Mind Fuckery Workshop in the Gutsy Collective (available until July 1st).

Get the support you need and feel alive again! – My mission is to help you discover your own personal alignment so that you can feel deeply connected and expansively alive – all with ease and flow. Whether you are a brand new or aspiring entrepreneur, you have a growing small business, or you are an expanding CEO ready for your next level of success, I’ve got your back! Click here to learn about the 3 ways I can support you and your business.



“My whole business building was a practice and all of that has accumulated to what I’ve learned today, and I’m still learning. Man, if we waited until things were perfect, and we were really good at things, we’d never do things.”

“Either you figure out how to do it yourself, or you hire someone else. And then when you hate it, that’s when you hire someone.”

“What is more valuable to you? Time versus money? And that may be a hard question to answer at first but, eventually, the answer is time.”

“I like to think of my time holistically, right? My business and me are not separate, but also they are. I went to the gynecologist, and I was like, ‘I’m feeling guilty because I’m not productive’. But, no! I’m literally taking care of myself at the gynecologist, and that is taking care of my business, right?”

“What would happen if you did go viral? Do you actually have the capacity to send out 1000 orders right now? Do you actually have the systems in place to deal with that influx of customers and visibility if it’s not gradual? I mean, I don’t. I really don’t.”



TikTok: @phoebe.sherman

Instagram: @phoebesherman

Podcast: Girl Gang Craft

Website: girlgangcraft.com



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



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The Gutsy Collective - a community for female entrepreneurs

Learn how to get out of your head so you can move forward! 👉🏻Attend the Mind Fuckery workshop June 24-28