146: How to Monetize Your Podcast with Anne Claessen

146: How to Monetize Your Podcast with Anne Claessen

One of the biggest questions I get when I tell people I run a podcast is… how do you get paid? Monetizing a podcast can feel daunting, especially if you don’t want to turn your show into one big ad and fear that you don’t have enough downloads to justify getting paid.

I’m chatting with Podcast Monetizing expert Anne Claessen on five ways to monetize your podcast – so if you have a show or are thinking about launching one – today’s episode is for you!


In this episode, you’ll learn:

  • How Anne followed her gut, took a risk, and now does what she loves
  • What it takes to continue podcasting past the first 7 episodes
  • Practical ways to monetize your small podcast audience
  • It’s your podcast, you get to do what you want with it
  • Best practices for the 3 different types of podcast ads
  • Tips to promote your own services or products in your podcast
  • Sponsorships, their benefits for everyone and how to navigate them
  • How to grow your podcast exponentially

After finishing her Law Degree and MBA in 2018, Anne knew that she didn’t want to spend 80 hours working a corporate job. So, she left her home country, backpacked South East Asia, and worked a handful of crappy jobs in Australia and knew there had to be a way to travel and make money. She now runs The Podcast Babes, helping podcasters use their podcast strategically, make passive income, and increase their impact, all while traveling the world, working from her laptop.



Join the Gutsy Collective – The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.

Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.



“Is [podcasting] for everyone? I think it can be beneficial for everyone. For every business, it can be very beneficial to have a podcast, but I think it really needs to fit your personality and you need to commit.”

“I think the real magic in podcasting happens when you’ve been doing it for a year or longer.”

“If you cannot monetize your small audience. Why do you think you can monetize a bigger audience?”

“The cool thing about monetizing a podcast is you can combine all the strategies. […] Start with one now and then once that is up and running, it’s all working well, and you see your audience growing, then you can always add another strategy later.”

“Especially in these first episodes, you want to give value first. […]  you want to give [your audience] so much value that they’re hooked, that they want to come back for more content.”



Facebook: @thepodcastbabes

Instagram: @thepodcastbabes

Website: thepodcastbabes.com

Tha Podcast Babes Podcast

Digital Nomad Stories Podcast



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.


find out if you have a power leak - take the free quiz
The Gutsy Collective - a community for female entrepreneurs