142: Build a Profitable Etsy Shop with Nancy Badillo

Creating passive income has never been more accessible than it is right now. Market websites like Etsy allow you to get your product in front of millions of people on a daily basis.

Today, I have Etsy specialist Nancy Badillo with me to share her systems and knowledge to help you build a profitable Etsy shop – even if you don’t have design or creative skills.


In this episode, you’ll learn:

  • Nancy’s journey from bankruptcy to master Etsy coach
  • How to find your niche and your platform
  • What Etsy is and why it’s a great option for anyone starting out
  • Understand how Etsy works and its costs
  • What to sell on Etsy for a sustainable business in the long-run
  • Tips to create valuable content that converts
  • Data over drama to work smarter not harder
  • How to grow your email list quicker
  • Debunking Etsy myths and misconceptions


Nancy has been in the digital space for 12 years, helping small business owners build and scale their businesses by leveraging the power of online marketing. With a focus on e-commerce coaching as well as content creation, she is able to provide her clients with valuable expertise from start-ups all through the growth stages – making sure they’re equipped with everything needed so that success can thrive.



If you don’t know what to write about or what your audience is looking for, Nancy recommends a great resource to help you with that:  https://answerthepublic.com/

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“You really do need to niche down at first, at least in the beginning, and become an expert in that field, and then expand. Because if you are all over the place, trying to serve everyone, it’s just really difficult to get traction and grow your business in the right direction.”

“The reason why many stores are not even making money also is because their products are not unique or different, and they’re selling the same products like everyone else, and ultimately they’re blending in instead of standing out.”

“Running a business does take a lot of time. It takes a lot of work, it’s coming up with systems and processes that you do to not overwhelm yourself, and it’s a lot of looking at your Etsy stats, data over drama.”

“A lot of people feel like they have to be super creative, or tech-savvy, and creativity is just like a muscle, you got to work on it every day and it gets better and better and better.”



Youtube: @nancybadillo

Instagram: @nancybadillo13

Twitter: @nancybadillo13

Website: nancybadillo.com



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



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