136: Evaluating Shiny Objects with Danielle Hayden

You’re minding your own business, doing your thing at work, and then an opportunity pops up. You see an ad for a class to scale your business or a blog post that resonated about expanding your team. 

The world is full of shiny objects and it can be challenging to know which ones to take action on.

Today, we’re talking with Danielle Hayden about evaluating shiny objects, so you know which ones are the right fit and which ones you need to release.


In this episode, you’ll learn:

  • What shiny objects in business are and what they look like
  • How to know which opportunity is the right fit for you
  • Which numbers to evaluate to make your next business decision
  • How to understand your money stories
  • How to understand your expenses and what can be let go off
  • Letting go of control and having the right people around you


Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending over 10 years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series.



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“To me, rule-breaking is rule-breaking our society, especially for women.”

“My passion is helping women understand their numbers.”

“Just looking at our competitors, looking at other people in our industry, that can be shiny object syndrome.”

“That’s why I preach knowing your numbers so much. Because, one, we can use the numbers to help us […] decide from a data-driven perspective, rather than emotion. Be able to understand, do I have the money? Do I have the capacity for this?”

“Not every year is the same season. When we’re new in business, we might have a season of a lot of investment in personal growth. We need to understand this entrepreneurship thing. We need to learn. We learn we need to figure it out. However, the next season has to be growth and implementation.”

“That’s where the true magic happens is when you the business owner can look at the numbers and then use it to have your own empowerment, your own shift.”



Podcast: Entrepreneur Money Stories

Instagram: @kickstartaccounting

Website: kickstartaccountinginc.com



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



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