136: Evaluating Shiny Objects with Danielle Hayden

You’re minding your own business, doing your thing at work, and then an opportunity pops up. You see an ad for a class to scale your business or a blog post that resonated about expanding your team. 

The world is full of shiny objects and it can be challenging to know which ones to take action on.

Today, we’re talking with Danielle Hayden about evaluating shiny objects, so you know which ones are the right fit and which ones you need to release.

 

In this episode, you’ll learn:

  • What shiny objects in business are and what they look like
  • How to know which opportunity is the right fit for you
  • Which numbers to evaluate to make your next business decision
  • How to understand your money stories
  • How to understand your expenses and what can be let go off
  • Letting go of control and having the right people around you

 

Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending over 10 years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series.

 

RESOURCES FROM THIS EPISODE

Join the Gutsy Collective – The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in-person for monthly mentorship to reignite your fire and get the answers you seek.

Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.

 

NOTEWORTHY QUOTES FROM THIS EPISODE

“To me, rule-breaking is rule-breaking our society, especially for women.”

“My passion is helping women understand their numbers.”

“Just looking at our competitors, looking at other people in our industry, that can be shiny object syndrome.”

“That’s why I preach knowing your numbers so much. Because, one, we can use the numbers to help us […] decide from a data-driven perspective, rather than emotion. Be able to understand, do I have the money? Do I have the capacity for this?”

“Not every year is the same season. When we’re new in business, we might have a season of a lot of investment in personal growth. We need to understand this entrepreneurship thing. We need to learn. We learn we need to figure it out. However, the next season has to be growth and implementation.”

“That’s where the true magic happens is when you the business owner can look at the numbers and then use it to have your own empowerment, your own shift.”

 

CONNECT WITH DANIELLE HAYDEN 

Podcast: Entrepreneur Money Stories

Instagram: @kickstartaccounting

Website: kickstartaccountinginc.com

 

CONNECT WITH LAURAAURA

TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com

 

THANK YOU, GUTSY TRIBE!

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https://podcasts.apple.com/ar/podcast/the-gutsy-podcast/id1445481970

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