135: Creating and using Brand Values with Sage Lally

135: Creating and using Brand Values with Sage Lally

When you think of company values – do you think of those motivational posters from the early 2000s in a corporate office? Same. 

Company values were once shared in company handbooks and made into posters, but now they’re even more. Now more than ever, people want to do business with companies that align with their personal values.

Today we’re talking about the importance of brand values, and how to create and implement them with brand value expert Sage Lally.


In this episode, you’ll learn:

  • What brand values are and what a values-forward brand is
  • What be. is and what their core brand values are
  • How to show up and stand up for your values as a brand
  • Being sustainable and ethical as a brand and business
  • How to discover your mission and core values


Sage is a driven and creative self-starter with a penchant for photography, digital marketing, content creation, and visual storytelling. She specializes in visual branding using photos and videos for strategic digital communication. She now runs be., an online community for women and non-binary people that helps you shop your values.



Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.



“When you have something, and you know who made it, and you know why they made it, it makes it way more valuable to you.”

“[…] large corporations can do so much more than we can as individuals. So it’s important that brands are now stepping up and sharing openly how they’re going to respond to these awful situations happening in our world.”

“Start with what makes you angry, what makes you feel passionate, and then find ways to solve that […] that’s what makes a good entrepreneur.”

“Brand values are finding a cause to speak out about and educate people about, but also looking at every area of your business and making it something that is beyond yourself. Something sustainable and ethical.”

“I think ultimately […] brands really need to focus on a mission and focus on being sustainable and ethical […] to even be considered a values-forward brand.”

“How are you making sure that you’re not destroying the planet? And how are you making sure that you’re not making people’s lives in other places in the world, horrible?”

“We need more brand founders to stand up for things that are not fair in our world. And every voice, every brand can help and do something.”



Business Instagram: @be.womn

Personal Instagram: @sagelally 

Website: bewomn.com



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



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