134: How to Show Up Authentically in Your Email Marketing with Bev Feldman

Email marketing. I’m going to guess you are either squealing with excitement or throwing your head back in your chair while letting out a big sigh.

You’ve heard about the power of email marketing, but what if it doesn’t align with you? What if it feels salesy, gross, or pushy?

Today, we’re talking with Bev Feldman from Your Personal Tech Fairy about how to show up authentically in your email marketing.


In this episode, you’ll learn:

  • The concepts of email marketing and email automation
  • Automate with Heart: steps you can follow to set up and automate an incredible email experience
  • What you should NOT do if you want to grow your email list
  • Ways you can grow your email list organically
  • What a good click-through rate looks like
  • How often you should email your list
  • The best content and types of emails to send to your email list


Bev is an email automation strategist & consultant at Your Personal Tech Fairy. She helps heart-centered solopreneurs to build seamless automations so you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.



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“Time is energy. Time is money. And anytime you can automate something, the more, the merrier.”

“In addition to inviting people to reply to your emails, I think you can set it up in such a way that it feels and sounds like you.”

“Just because it’s an email and it’s automated, doesn’t mean it has to be robotic.”

“The people who want to hear from us will stick around, and the people who don’t resonate with us will unsubscribe. And there’s nothing wrong with that.”

“Remind people of who you are and what they’ve signed up for.”



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Website: yourpersonaltechfairy.com



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



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