134: How to Show Up Authentically in Your Email Marketing with Bev Feldman

Email marketing. I’m going to guess you are either squealing with excitement or throwing your head back in your chair while letting out a big sigh.

You’ve heard about the power of email marketing, but what if it doesn’t align with you? What if it feels salesy, gross, or pushy?

Today, we’re talking with Bev Feldman from Your Personal Tech Fairy about how to show up authentically in your email marketing.

 

In this episode, you’ll learn:

  • The concepts of email marketing and email automation
  • Automate with Heart: steps you can follow to set up and automate an incredible email experience
  • What you should NOT do if you want to grow your email list
  • Ways you can grow your email list organically
  • What a good click-through rate looks like
  • How often you should email your list
  • The best content and types of emails to send to your email list

 

Bev is an email automation strategist & consultant at Your Personal Tech Fairy. She helps heart-centered solopreneurs to build seamless automations so you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.

 

RESOURCES FROM THIS EPISODE

Join the Gutsy Collective – The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in-person for monthly mentorship to reignite your fire and get the answers you seek.

Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.

 

NOTEWORTHY QUOTES FROM THIS EPISODE

“Time is energy. Time is money. And anytime you can automate something, the more, the merrier.”

“In addition to inviting people to reply to your emails, I think you can set it up in such a way that it feels and sounds like you.”

“Just because it’s an email and it’s automated, doesn’t mean it has to be robotic.”

“The people who want to hear from us will stick around, and the people who don’t resonate with us will unsubscribe. And there’s nothing wrong with that.”

“Remind people of who you are and what they’ve signed up for.”

 

CONNECT WITH BEV FELDMAN 

Facebook: @yourpersonaltechfairy

Instagram: @your.personaltechfairy

Website: yourpersonaltechfairy.com

 

CONNECT WITH LAURAAURA

TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com

 

THANK YOU, GUTSY TRIBE!

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https://podcasts.apple.com/ar/podcast/the-gutsy-podcast/id1445481970

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