132: Simplify to Scale with Jessica Yarbrough

If you want to expand your business financially but can’t wrap your head around one more ounce of to-do’s, then today’s episode is for you. 

Today, we’re talking with Jessica Yarbrough about scaling your business by simplifying it. 

And there’s more. We’re also chatting about how to create your ultra-high-end package and overcoming the imposter syndrome that’s been holding you back from it all.

In this episode, you’ll learn:

  • Why your prospects are wasting your time on calls (and not buying)
  • How to handle imposter syndrome when you want to scale
  • What to do if your clients can’t afford you
  • Examples of ultra-high-end offers (and how to price them) 
  • Jessica’s Marketing Influence System
  • How you could be weakening your positioning 
  • Simple things you can do today to simplify your business


Jessica is a Business Strategist and Growth Expert for entrepreneurs who are ready to ditch the hustle and overwhelm to build a business that is scalable, sustainable, and wildly profitable. Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high-paying clients.



Top 10 Reasons Why Your Prospects Are Wasting Your Time On Calls (and What to do About it) – Read the article on Linkedin.

The Exact Steps to Creating a High-End Coaching or Consulting Program – Read the article on Linkedin.

The Ladder of Influence – How to influence others to buy from you and scale your authority to grow 7+ figures coaching or consulting business – Download the FREE resource HERE.

The 7-Figure Case Study – How one coach went from 6 to 7 figures in just over a year with these smart growth strategies – Download this FREE resource HERE.

Alignment Sessions: get fast + clear answers –  Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.



“I do believe in the divine unfolding in my life. And you don’t know that when you’re in the thick of the storm. But you can see it when you come out the other side.”

“One of the biggest shifts you can make in order to grow your business is to take a top-down approach to your sales.”

“If you’re not positioned in the right way, it doesn’t matter how great your offer is; they [clients] are not going to respect you, they’re not going to buy from you.”

“You need to find out what your uniqueness is, and really go all in on that zone of genius and work to build credibility around that.”

“So, if you’re not getting traction where you’re at […] you’re truly marketing to people who don’t have a lot of discretionary income because of their salary. That’s fine. Market to someone who can.”

“If someone wants something bad enough, they will figure it out. And to be honest, those are the kinds of people you want in your programs.”

“Most people still underprice themselves. So I always say, whatever your number is in your mind, double that because that’s probably what you should be charging.”

“Gutsy means moving beyond your fear and doing the actions that you need to get to what you really want.”



Facebook: @JessicaYarbroughConsultant

Linkedin: Jessica Yarbrough

Website: jessicayarbrough.com



TikTok:  @thatlauraaura

Instagram: @thatlauraaura

Website: LauraAura.com



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