120: Planning for the growth phase with Connie Vanderzanden

The startup phase is exciting, full of energy and planning. You’re taking a really big leap and have probably mapped out all of your goals, your plan, and your strategy. 


After a while, that newness starts to wear off but you’re still growing and expanding. Have you put that same new energy into your growth plan? Are you paying yourself? Or are your numbers kind of all over the place? 


First of all, take a deep breath. It’s okay. No judgment zone here. That’s why we’re here together.


Today, we’re talking with Connie Vanderzanden about planning for the growth phase so you can start paying yourself, and have a cash-positive business.


In this episode, you’ll learn:

  • The importance of assessing your finances as an entrepreneur
  • Why it is important to pay yourself
  • How to implement planning in the growth phase
  • Common mistakes for entrepreneurs in growth mode 


Connie is a cash flow and business mentor on a mission to help female entrepreneurs live the lifestyles they desire by learning the simple steps structure and discipline to create and save money. With 34 years of accounting and bookkeeping experience, a variety of industry knowledge, and her own real-life growth journey since 2001. Connie developed the going beyond revenue cash handling system focused on Cash Flow Planning and creating profitable and sustainable businesses.




Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power – which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.



“It’s not that females can’t do numbers, we approach it from a different point of view.”

“You are not broken, you have areas to grow into.”

“Once you get out of start-up, this is the time to start looking at your cash handling and really claiming what your business needs. ”

“If people want what you are offering, the money will be found.”

“You have to uplevel not only what you are doing but who you are working with.”



Instagram: @connie.vanderzanden

LinkedIn: Connie Vanderzanden

Website: profitwithconnie.com



Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website:  LauraAura.com



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