22 Nov 138: Creating a Brand that Expands with Lisa Haggis
Your brand is an enormous part of your business – yet it’s often the one piece that gets looked over, rushed, and cramped by budgets.
Today, we’re talking about the importance of your brand and how it is a foundational part of expanding your business.
You’ve got two branding gurus on deck today, so grab your pen and paper, this is a good one.
In this episode, you’ll learn:
- That branding goes much deeper than just the visuals
- The 3 core decisions that go into your substantial brand strategy
- The incredible benefits of choosing a target audience
- How to best design your offers
- Self-esteem is your #1 business asset
- The consequences of undercharging for yourself and your clients
- How to get people’s attention and become a thought leader
Lisa Haggis is a brand strategist and the founder of Realize Your Brand, a high-touch consulting agency that helps thought leaders, heart-led entrepreneurs, and small business owners create businesses that are one-of-a-kind in their field for higher visibility, impact, and earning potential. With 18 years of experience in marketing and business strategy, Lisa is committed to cracking the code on what makes a business innately interesting and worth mentioning.
RESOURCES FROM THIS EPISODE
Join the Gutsy Collective – The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.
Alignment Sessions: get fast + clear answers – Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.
1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.
NOTEWORTHY QUOTES FROM THIS EPISODE
“Branding is the path to being able to show up as yourself in this world and carve out a place to be exactly who you are and do exactly what you’re meant to do.”
“We all know that decisions made from fear are not going to grow or expand our business, period.”
“You want to design your offerings in such a way that they reinforce what you want to be known for, and the brand that you’re looking to create.”
“What I’ll say is self-esteem, I have learned, is your number one business asset. And if you are walking around with a depleted tank of self-esteem, then there is no business strategy, marketing strategy, or sales strategy that is going to get your business where you want it to go.”
“It does not matter if you can get a client if you cannot turn that client into a success story”
CONNECT WITH LISA HAGGIS
LinkedIn: Lisa Haggis
CONNECT WITH LAURAAURA
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