122: Building Relationships with Email Marketing with Kendra Swalls

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122: Building Relationships with Email Marketing with Kendra Swalls

You’ve heard a million times that growing an email list is important. You’ve probably toggled back and forth between creating an email campaign and not looking at it for months. 

 

Besides, how the hell do you get people to sign up for them in the first place?

 

Today, we’re talking with Business Coach Kendra Swalls about building relationships with email marketing and getting people to raise their hands and sign up.

 

In this episode, you’ll learn:

  • Why having an email list is important 
  • How to get people to sign up for your email list
  • How to use an email list to build relationships
  • Email marketing tools you should consider using
  • Strategies to shift from survival mode to success mode as an entrepreneur

 

In 2012, Kendra started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career to run her photography business full time and start the Girl Means Business coaching program + podcast. Now she helps women, like you, take their business from survival mode to success mode using the same relationship marketing strategies that have been the foundations for her business success. 

 

RESOURCES FROM THIS EPISODE

 

Podia has everything that you need to be able to sell courses, webinars, downloads, and now even memberships. It’s clean, and easy to use. Head to lauraaura.com/resources  and click on the Podia link to start your free trial.

 

NOTEWORTHY QUOTES FROM THIS EPISODE

 

“No one starts a business knowing all the things, most of the learning is in the doing.”

“You are a human first, and humans need help with things.”

 “Email marketing is not about selling, it is about building a relationship with people on your list.”

“A good starting place is one email per week.”

“Know your audience and know what is sustainable for your because you need to be able to consistently keep up with it in order to see results.”

“Done is better than perfect.” 

 

CONNECT WITH KENDRA SWALLS

Facebook: @kendraswalls

Instagram: @girlmeansbusiness

Website: girlmeansbusiness.com

 

CONNECT WITH LAURAAURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website:  LauraAura.com

 

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