31 May 116: Using LinkedIn to grow your business with Colleen McKenna
Every social media platform has its own purpose and personality. Tiktok has video. Instagram has imagery. And then there’s LinkedIn.
What is it for and how do you best use it for your business? Is it worth your time and effort?
Well, today we’re talking to Colleen McKenna, Principal of Intero Advisory, about how you can use LinkedIn to expand your reach and grow your business.
In this episode, you’ll learn:
- What LinkedIn is and who it is for
- How to leverage LinkedIn as a business tool
- How to craft an excellent bio for LinkedIn
- The best networking tips on LinkedIn
- Do’s and Don’ts of LinkedIn
Colleen is a practitioner, speaker, author, blogger, trainer, and coach. Recently celebrating 10 years in business, she and her team have trained and coached thousands of professionals and over 700 companies throughout North America with a practical, personal approach that has consistently performed for her clients.
RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources
Planoly is a social media planning and scheduling tool, head to lauraaura.com/resources and click on the Planoly link to start your free trial.
NOTEWORTHY QUOTES FROM THIS EPISODE
“We are never selling through LinkedIn, we are creating context for ourselves and looking for points of entry and ways to start a conversation. ”
“You don’t have to have a huge network to make a big impact.”
“At its core LinkedIn is a database.”
“The most important piece of content you create on LinkedIn is your profile.”
“Connect intentionally with people who can make a difference in your business and go from there.”
CONNECT WITH COLLEEN MCKENNA
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