11 May 89: The Power of TikTok With Katie Love
TikTok – one of the fastest growing social media platforms on the planet.
Is it for millennials? Is it designed to teach you how to dance? Or maybe, just maybe, is it a platform that can help you grow your business?
Today, we’re talking about the power of TikTok and the insane impact it can make on your business. I brought in social media guru, Katie Love, from Love Social Media to give us the scoop.
In this episode, you’ll learn:
- Recommendations for small business owners who are feeling overwhelmed by social media
- Why you don’t need to be on every single social media platform
- How to not fall into the ‘comparison problem’ on social media
- Some of Katie’s social media essentials
- What is a social media plan and why is it so important?
- Why you should jump on the TikTok bandwagon right now!
- Content ideas for small business owners who are just starting out on TikTok
- Some of Katie’s favorite client success stories that are killing it on TikTok
- Why finding your niche and having fun is so important when putting out TikTok content
- The #1 recommendation to people starting a TikTok profile
Katie is an expert social media strategist. She’s helped numerous businesses turn followers into real sales and leads. Katie has over a decade of social media experience under her belt and loves creating engaging content and branding for her clients.
Katie has worked for TV stations across the country and as a news reporter, she learned to brand herself through social media. Now, she loves telling business owners’ stories with engaging content, video and graphics.
Katie lives in Pittsburgh, PA but works with clients across the globe!
RESOURCES FROM THIS EPISODE
The FREE photo editing app that Katie loves: Lightroom
Katie’s favorite social media scheduler: Later.com
NOTEWORTHY QUOTES FROM THIS EPISODE
“I kind of hate when entrepreneurs say they’re lucky – I’m sure it’s like a little bit of luck but it’s also a lot of hard ass work.”
“As a business owner, these are all platforms that are meant to be social, right? So it’s not just a one way conversation. How can you engage people?”
“You don’t have to do all of them, you just have to think about your customer avatar.”
“Just because someone else is doing well at that time and day doesn’t mean that it’s going to be the same for you.”
“I think when you get into this content-planning, copywriting mood, you can knock out a lot more content, versus you sitting on your phone trying to think about what you haven’t posted.”
“I think it just kind of like encourages more conversation and engagement. It’s just fun. It’s really that’s like, the bottom line is that that’s super fun.”
“We overthink content, and everyone needs to stop doing that. Because just kind of simply showing what you offer, it can be a big hit.”
“I thought it was gonna be super complicated. It’s really not. It’s just like recording a video. The app is pretty intuitive and I think that it can make a really big difference for your business.”
“If you’re able to show people how much you know about your business, that trust factor really starts to be built in.”
“TikTok allows you to kind of open yourself up and show your personality…”
“You know, it’s okay if it’s not perfect, but why not try?”
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THANK YOU, GUTSY TRIBE!
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